Believe it or not, email marketing is one of the most effective forms of marketing. Not only are you able to connect with customers and clients whom you've had prior relationships with, but you can also offer valuable content that keeps your business top of mind when they, or someone they know, are ready to make a purchase.
Keeping your subscribers up-to-date is a great way to reconnect. But how you do it can mean the difference between a thriving online community or a bunch of unsubscribers.
Read on for more information on the best email marketing elements.
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