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12 Critical Elements Every Homepage Should Have [Infographic]

You never get a second chance to make a first impression!

That's why your homepage is undoubtedly one of the most important pages on your website. Because it commonly gets the bulk of site traffic, it's crucial for the homepage to convert as much of that traffic as possible into leads -- and, eventually, customers.

Here are key points:

  • Headline

  • Sub-headline

  • Primary Calls-to-Action

  • Supporting Image

  • Benefits

  • Social Proof

  • Navigation

  • Content Offer

  • Secondary Calls-to-Action

  • Features

  • Resources

  • Success Indicators

Want to optimize the conversion rate of your home page? Here are 12 key elements from HubSpot that every great homepage should have.

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