Mike's Marketing Blog

As you step into business for the first time, who better to turn to for guidance than the world's more renowned founders?

Running a successful business isn't all rainbows and sunshine. Sometimes things just don't go your way; that's a fact.

Videos are extremely useful for marketing and advertising.

As a sales tool, video has proven to help get you noticed, get more responses, book more meetings, and ultimately close more deals.

Your companies domain name is the foundation of your online identity.

With digital marketing constantly evolving, staying on top of the latest marketing trends is not so easy. Fortunately, Optimind produced...

Building a brand is so important, since it helps you communicate to your audience who you are and what you stand while also promoting your p

When it comes to branding, consistency is everything! Use this brand style guide to develop a killer brand that stands out from the rest.

To ensure your next blog is not a flop, here are 6 blog mistakes that you should avoid.

Over 100 consultants, freelancers and solopreneurs were surveyed and asked to share what marketing strategies worked best for them.

Starting a blog is a great way to deliver valuable content to your audience.

There's a ton of advice online reminding us how important it is to create engaging and though-provoking content that keeps our audience wait

On one side are your customers, and on the other side is your website. So how do you bridge the gap to bring these two together?

Online marketing is important for businesses, and real estate is no exception!

Creating web content is essential for any business that wants to connect with their audience online.

If your goal is to do business well, you want to do it with other people and not with companies.

Studies suggest the revenue growth of female-owned businesses tops the growth of male owned businesses.

Generating recurring revenue with your digital content is possible.