Latkat Linens
Latkat Linens is a family-owned and operated business that was created in 1989. They are leaders in the wedding and event decor industry.
Website
SEO
Social Media
Analytics
Advertising
Pay Per Click
Graphic Design
Website
Latkat Linens needed a website to beautifully display their luxury rental items to potential clients. We helped them create a stunning and functional design that was easy to navigate, and provided engaging call-to-actions for them to generate leads.
They receive regular leads from their website inquiring about their products and services. We continue to monitor and update their website on a daily basis to ensure they are receiving maximum return on investment.
Social Media
Social media is especially effective for luxury decor companies, particularly in the wedding industry. The favourable demographics of Facebook and Instagram make it easy to gain followers, reach potential new clients, connect with current ones, and put their offerings on full display.
Latkat Linens focuses most of their effort on Facebook and Instagram. We collaborate with them to create weekly posts which receive regular likes, comments and shares. We also create social media ads for them to increase exposure.
Original Content
One way we help them grow their accounts is through collaborations with other businesses.
Tagging business accounts encourages them to follow, like, and share our posts. It also encourages them to tag us in their posts. Being tagged in a post allows users to click on our page and view our offerings.
This is a great way to reach a highly targeted audience at no cost.
Graphic Design
Being in the luxury event decor industry provides us with excellent content to post on social media. Our clean and visual approach has proven to be the most effective way to market their services. Social media provides the perfect platform to put their stunning products and services on full display.
Pay Per Click
While most of their clients are gained through referrals, you can never have enough business. We help them set up and manage their pay per click advertising accounts to ensure a steady flow of leads.
These ads target users who are likely to require their products and services for weddings, birthdays, and other events in the Hamilton area where they operate.
By analyzing the data and making tweaks to the account, we are able to improve their their cost per click and conversion rate month-over-month.
Every step along the way we provided them with a statistical breakdown of their progress and provided advice for ways to improve their campaigns.
*Numbers adjusted for confidentiality
Analytics
Each month we provide them with a statistical breakdown of the progress of their campaigns. Based on these statistics, we offer advice and recommendations for ways they can imrpove.
Website
The website analytics help us track and monitor the ways in which users interact with their website. Being a event decor business, the most important pages for us to track are the product pages. If they aren't getting a lot of views, then we make sure to include them in their ad campaigns and post them on social media to increase exposure.
*Numbers adjusted for confidentiality
Social Media
Social media statistics help us measure the progress of their campaigns. From organic posts to paid posts, we track the data to ensure that their accounts are consistently growing month-over-month.
Each month we provide them a breakdown of their Instagram and Facebook accounts with comments and recommendations for how they can improve.
We continue to work with them on a daily basis boost their presence and build and engaged set of followers.
*Numbers adjusted for confidentiality
