Art Of BBQ
Art Of BBQ is an authentic Smokehouse restaurant located in Toronto. Over the last year they have experienced a ton of success, being featured in BlogTO, NOW Magazine, and Toronto Life.
Website
SEO
Social Media
Analytics
Google Ads
Promotion
Graphic Design
Website
For Art of BBQ, the website is an important part of their online presence. Since they are continuously hosting events and offering new deals, it is important that their website to up-to-date with everything they offer. We help them maintain their website and add additional pages and information when new products and services are available.
Social Media
Social media has proven to be an extremely effective marketing tool for Art of BBQ. With over 5,000 total followers across their social media channels, providing original and unique content is important to keep their audience engaged.
We help them create fresh content weekly using their branding and logo. Since they regularly host events, we work closely with them to ensure that they are being promoted in an efficient and timely manner.
Original Post
One way we help them connect with their audience is by posting recent testimonials from their Google reviews page.
Their customers love to eat at their restaurant, and often they will take a picture of their food and post it online. We take that photo and use their review to create a visually engaging post.
These posts receive dozens of likes, comments and shares. With over 150 Google reviews and counting, these posts have become a popular and consistent addition to their social media presence.
Graphic Design & Branding
We design highly branded graphics for Art of BBQ using their colours and logo to ensure consistency across their various networks. These graphics are used in a number of their marketing materials including social media, promotional assets and on their website.
Promotional
Art of BBQ hosts regular events to keep their customers coming back. On top of the amazing online work we do for them, we also help create promotional materials that they can use to market their events.
Here is an example of a marketing asset we built around one of their events. We repurposed this graphic for use on their website and social media to create consistency across all platforms.
For each event we create a fresh new graphic that they can use for marketing and promotion.
Analytics
We track the analytics for Art of BBQ each month in order to maximize their return on investment. When we see an area that needs improvement, we notify them and immediately provide a solution to help them get back on track.
Website
Website analytics provide key information into the success of their website. We help them track how many users visit their website in a given week or month, as well as which pages were the most viewed. Being in the restaurant industry, it is important that users are visiting their menu page and contact page. If these pages are not receiving a lot of views, we make sure to promote them in our monthly social media posts and other marketing materials.
*Numbers adjusted for confidentiality
Social Media
Social media statistics help us measure the progress of their campaigns. From organic posts to paid posts, we track the data to ensure that their accounts are consistently growing month-over-month.
Each month we provide them a breakdown of every account with comments on how they can improve. We commonly see an increase across the board for their social media accounts, and in the odd case where engagement has dropped we provide them with solutions to get back on track.
By tracking their statistics on a regular basis, we can consistently boost their presence and build and engaged set of followers.
*Numbers adjusted for confidentiality
